Sunday, December 7, 2014

Be the Wizardess of Oz – Kathryn Minshew of The Muse

Six Habits of Highly Successful Founders

#1. Be the Wizardess of Oz – Kathryn Minshew of The Muse

As I explained to Ben Fischer as The New York Business Journal back in April, "As you're trying to start a company, in the normal course of events, a lot of very reasonable people wouldn't give you the time of day, so you have to find a way to make yourself the Wizard of Oz, in that you command more attention that is really justified by the substance." Or, as I put it in the context of Kathryn Minshew CEO of The Muse, The Wizardess of Oz. 

Hopefully Kathryn took that comment as a complement although frankly now it is looking dated. From the team of three co-founders hitting Y Combinator back in 2011 The Muse is now a team of over 20 and The Muse web site is approaching 2mn unique visitors/month. 

But I think the observation holds true … that in that early phase of a startup, especially when you are selling to skeptical enterprise customers, getting your own and the companies profile and credibility as high a possible is vital. Getting ahead of you startup skis so to speak. Then over time you can earn your way into that stature … and more.

Lesson: Smart startup promotion is a core skill, use it or lose it

For a full list of the Six Habits - click HERE